Marketing Manager France et Benelux

The Marketing Manager will work in partnership with our Territory Manager selling in Glu’s catalogue of fantastic mobile games to local mobile operators and customers. Primary responsibilities include developing, presenting and executing local marketing plans.

• Development, presentation and execution of local product marketing plans using the complete marketing mix
• Development and execution of tactical promotional plans to support sales on a case by case basis
• Execution of Pan-European marketing initiatives locally liaising with the Marketing Director - EMEA
• Liaise with local and European PR to develop and execute local product PR plans
• Conduct post mortem analysis on all executed marketing campaigns to understand performance vs. pre-established KPI’s
• Management and reporting of local marketing budget liaising with EMEA Marketing and Finance Directors
• Manage relationships with local licensor executives to ensure smooth relationship and proper use of 3rd party brands / franchises
• Channel approvals of 3rd party creative / marketing campaigns with EMEA Category managers
• Manage local hosted portals and analyze and report on hosted portal volume performance
• Build, develop and manage relationships with marketing executives of OEM partners
• Contribute to EMEA marketing knowledge base through periodic development of “best practice” marketing documents and case studies
• Support sales/business development in identification and development of alternatives market channels.
• Support EMEA licensing function to identify local licensing opportunities for the periodic development of territory specific products as needed.

Job requirements

• Proven work experience in marketing at product manager / marketing manager level
• Ability to conduct business in English
• University degree (business degree preferred)
• Experience working in business to consumer products a must. Entertainment / Video game industry (preferred). Mobile experience a significant plus.
• Experience with complete suite of Microsoft Office.
• Ability to work autonomously and without supervision
• Self-motivated, highly dynamic individual with drive to succeed
• “Can do, dynamic attitude!”